“ Schultz said during his presentation that Starbucks customers have actually been blind taste-testing [Via - Starbucks’s instant coffee] for months as it was slipped into locations in place of regular brew. He said nobody ever stopped and said “hey, something’s wrong with this coffee!
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If people can’t taste the difference between your ‘real’ coffee and instant then does that say good things about your instant or bad things about your normal coffee?
The Starbucks Via Taste Test — Is it really better than your mother’s instant coffee?
